Jay-Z and Pharrell have both already made their stamps in the fashion world with their clothing lines Rocawear and Billionaire Boys Club. Now the two are apparently joining forces as Jay-Z partners with Pharrell’s Billionaire Boys Club.
On Aug. 3, GQ reported that Jay-Z’s hip-hop brand, Rocawear, had acquired the licensing to manufacture and distribute Pharrell’s high-end urban-alternative BBC line.
Although it was assumed that the Roc Nation general would be pulling a complete business takeover, the report claimed that Hov and Skateboard P will be banding together to run the fashion line, “utilizing Jay-Z’s business prowess and Pharrell’s creativity.”
However, Jay-Z took to Twitter later that day to clarify the report, claiming that he didn’t purchase BBC, but, instead, was partnering with the Pharrell on the line.
With Rocawear being one of the few streetwear lines, alongside Diddy’s Sean John label, still thriving in today’s fashion industry, this new partnership will more than likely secure a long life span for Pharrell’s BBC. – nicholas robinson