Fashion Fetish boutique owner Cynthia Davis launched her business with only $100. “Some people think that businesses have to start from a whole lot of money,” Davis tells rolling out. “In the beginning, I literally started with $100, and I managed that $100 to more than $1,000 worth of merchandise by reinvesting in myself.”

Here, Davis tells how she did it, and how she keeps Fashion Fetish afloat and profitable.

What kinds of clothes do you carry?

Everyday casual to couture pieces; and the price points are great. I carry things you would find in BCBG or an H&M.


Deputy Editor, Rolling Out