Derrick Rose to Sign $250 Million Deal With Adidas; 5 Most Lucrative Shoe Deals

Derrick Rose  is closer to being a quarter of a billion dollars richer. According to a report from ESPN, Rose will sign a $250 million lifetime deal with Adidas. Adidas decided to sign Rose to the lucrative deal because his shoes outsell Nike’s LeBron James shoes in China and is second behind Kobe Bryant’s shoes.

Since Nike introduced Michael Jordan’s Air Jordan shoes in 1984, sneaker companies have attempted to find the next NBA star to endorse their bran. Although there hasn’t been an NBA star to duplicate Jordan’s success, shoe companies continue to throw big money at the top athletes.

Excluding Jordan, here are the five most lucrative shoe deals. –amir shaw

A.R. Shaw
A.R. Shaw

A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Follow his journey on Twitter @arshaw and Instagram @arshaw23.

1 Comment
  1. $95M to put a ball in a basket and now $250M to push sneakers… I swear this world has its priorities all misconstrued!!!!!

    If we put this much money into Health, there’d be less illness, Education, there’d be less failure, Law Enforcement, there’d be less crime, Housing, there’d be few homeless, Food, there’d be less hunger and any other areas where folks are over-worked and under-paid or lack the basic necessities essential to survival.
    Don’t get it twisted, I’m very happy for Derrick Rose and if he were my son, husband, boyfriend, fiance, uncle, cousin, nephew, or my sister’s friend’s brother’s cousin on his father side, I’d be basking in the glory of our relation. However, when I think of all else that is wrong in today’s society and how little effort goes towards fixing the problems or resolving the issues, it saddens me.

    One can only hope that such incredibly large amounts of money aren’t squandered frivously on cars, jewelry, homes and whores like so many others in receipt of such wealth.
    Congrats D-Rose!
    Sherri Etienne

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