Ford Motor Company joined forces with NBC to launch their new 2013 Ford Escape through social media and network television. Together with the producers of “Amazing Race” they launched “Escape Routes” on March 31.
The contestants begin their journey in Los Angeles before heading to New York, Atlanta, Miami, San Francisco and Las Vegas. They made their way to Atlanta on Monday, April 9 for unique road-trip competitions, challenges, games and fun! Later in the evening, there was an “Escape Routes” social meet up held at Twelve Hotel in Atlantic Station. All 12 contestants were in attendance along with the show’s host, Rossi Morreale; internet personality and digital correspondent IJustine; and me the local digital correspondent and blogger.
The cast members are:
The Black Team: Drew and Derek
The Blue Team: Wison and Sharon
The Orange Team: Tara and Bre
The Grey Team: Iris and Terrence
The Yellow Team: Chekesha and Tiffany
The White Team: Brett and Ross
It was so much fun to meet all six teams and conduct a Q-and-A with the cast and audience. The winners will receive two 2013 Ford Escape vehicles and $100,000. Check out the fun photos. To learn about how you can participate in the show, vote of your favorite team, win prizes, watch their live streaming shows and more, please visit the website! The show airs Saturdays at 8 pm EST on NBC. www.escaperoutes.com
Pics by Kingsmen Media and G. Paras Photography