Black still matters, that’s the word from Pepper Miller, who launched her new book, Black Still Matters in Marketing, at the DuSable Museum of African American History in Chicago.
The event included live panel discussions on the state of black consumers and why it matters in marketing — to companies and brands. Hermene Hartman moderated the event. Panelists included:
•McGhee Williams Osse, Co-CEO, Burrell Communications
•Melody Spann Cooper, President of WVON Radio
•Kevin Giglinto, VP Strategy and Special Initiatives, Chicago Symphony Orchestra
•Cheryl Pearson-McNeil, SVP of Public Affairs and Government Relations, Nielsen
•Mickey Brazeal, Professor of Multicultural Marketing, Roosevelt University