Jay-Z, Kanye and Drake: Hip Hop Lyrics & Liquor Deals
Fast forward to today’s liquor-soaked hip hop culture, and you’ll find that every mention is monetized. The hip hop set have captured their influence and placed a price tag or branding strategy behind it, earning multiple streams of income and generating million in sales of fine spirits.
The Crooked I St. Ides St. Ides in the early 90’s. Tupac, Snoop Dogg, Ice Cube