From Employee to Entrepreneur: Yvonne McNair, Captivate Marketing Group

From Employee to Entrepreneur: Yvonne McNair, Captivate Marketing Group
Yvonne McNair, CSEP, Captivate Marketing Group (Photo credit: Zondra Hughes)

What is the genesis of Captivate Marketing Group?


I was working at an agency in New York and, repeatedly I was approached by people to help them with marketing or to plan and manage outside events.  So I started working side projects.


How did you make the move from employee to entrepreneur?

I continued to work my business, but I liked the security of a job and I was a little nervous about making the move to make my business a full-time venture. However, after I was released from my position at a nonprofit organization, I decided that this was the time to make a move!


I started working my business full time and decided that no matter what challenges that I would face as an entrepreneur, that I would not give up.  This is my third year in business full time and there have been challenges, but 2012 has been a breakout year for me and so I am thankful that I remained focused and persistent.

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