Rapper Kendrick Lamar created quite a sensation when he purposely rejected the prototypical light-skinned video vixen in favor of a coco-coated cutie to feature in his new video “Poetic Justice.”

“We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video,“ Kendrick told MissInfo.com. “It’s almost like a color-blind industry where there’s only one type of appeal to the camera.“

That’s an understatement, Lamar. Dark-skinned video vixens are not only rare in rap videos, they are extinct, if they ever existed at all. Heck, they haven’t even been brown-skinned since Thriller. Therefore, the fact that he enlisted the services a mahogany-hued beauty as the leading lady in his smash hit single was refreshing and a radical departure from the norm.

There are famous rappers who have put up signs on the doors leading to their video shoots that no dark-skinned black woman were invited to audition. Another rapper, Lil Wayne, said he doesn’t want anymore dark-skinned children even though his and Toya’s daughter is dark brown. Bet that boosted his daughter’s self-esteem.

Lamar praised this chocolate beauty for allowing her beauty to envelope the screen and dominate the scenes without really trying.

“I give [Brittany] the credit, too, for just being there, and being a natural, genuine young lady. She wasn’t  all in the open, trying to jump in [front] of the camera. She was cool, just chilling,” he said. “I always kept in the back of my mind  like ‘you don’t ever see this tone of a woman in videos.’ ” Kendrick says, “No disrespect, I love all women, period. But at the same time, I still feel like it needs that balance.“

Yah think?

Take a look at some of Brittany Sky’s hottest photos after the video that she is featured in. Lamar also tweets his reasons why he chose to take this route.

Terry Shropshire

I’m a lover of words, pictures, people and The Ohio State Buckeyes. A true journalist from the soul.