Kenny Smith recently teamed up with Coors Light to encourage basketball fans to help refresh their community basketball courts. Coors Light donated one dollar per tweet, and up to $75,000, to refurbish community basketball courts when legal-drinking-age fans use the hashtags #FullCourtRefresh and #over21*.
Coors Light also donated up to $75,000 to the Young Professionals of the National Urban League to makeover community basketball courts in Charlotte, Philadelphia and New York City. Each city hosted an event where Smith discussed the importance of the initiative.
“Coors Light Full Court Refresh is a great opportunity for basketball fans to help restore an important resource in our communities across the country,” says Smith. “Not only have these basketball courts produced countless star athletes, they continue to provide a place for ball players to hone their skills and connect with others in their community.”