Hip-hop mogul Jermaine Dupri is throwing his hat into the app game.
The So So Def CEO recently created a game app called “4 Lanes” that allows players to run from the police while seizing large bags of money.
“Since day one, I’ve been focused on doing things that would put me in my own lane,” Dupri said in a press release. ” ‘4 Lanes’ puts me in front of my peers in the gaming world and marries two of my passions: music and technology.”
In a recent interview with HipHopDX, Dupri said he’s very pleased with the feedback he’s gotten about the app thus far.
“I’ve had a great response from the players since releasing ‘4 Lanes,’ ” Dupri said. “The best part of the release has been the battle over the leader board. It’s not an easy game so when you get a high score you want to brag about it. I’m nice. I was on top of the leader board until last night, so I’m encouraging everyone to Tweet their high scores to me and post them on Instagram. It’s getting competitive.”
“4 Lanes” is currently only available for the iPhone, with plans for an Android version on the horizon.
Aside from the gaming venture, Dupri is also hard at work on new music project called The Dark Recesses of My Imagination.