Derek Jeter responds to claims he dropped deal because of ‘too urban’ 50 Cent

Derek Jeter
Photo courtesy of Major League Baseball

50 Cent clashing with a celebrity is nothing new.


Over the years, the G-Unit captain has literally made a sport of verbal jousting with a long list of celebrities but he may have jumped the gun in his tiff with baseball great Derek Jeter.


Earlier this week, news spread that Jeter breached a contract with Swedish underwear brand Frigo because of the company bringing 50 Cent onboard as an ambassador. When 50 caught wind of Jeter’s reported departure on his account, the “9 Shots” rapper took to Instagram to poke fun at the beloved Yankees legend.

However, in a recent interview with “Page Six,” the legendary shortstop says he never had a problem with 50 being a part of the brand, and in fact, it was he who helped make it happen.


“I facilitated the introductory meeting between 50 Cent and the company, so it makes absolutely no sense that I would object to 50 Cent being a Frigo brand ambassador or think that 50 Cent is ‘too urban’ for the brand,” Jeter said.

In actuality, Jeter says he never agreed with Frigo, nor it’s parent company, RevolutionWear, Inc., to be an ambassador or spokesperson for the brand despite previous reports and has filed a suit of his own against the company for making malicious statements. He says the company is having money issues and is using him as a scapegoat through litigation as well as conducting a smear campaign against him. He also claims to have documents to prove that the company’s CEO, Mathias Ingvarsson, knew all along that he never made an agreement to represent the brand.

“It is unfortunate that Mr. Ingvarsson continues to make false claims and bad decisions with respect to RevolutionWear, Inc.,” Jeter added.

RevolutionWear, Inc., has filed a breach of contract lawsuit against Jeter with claims of losing up to $30 million because of his decision to walk away.

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