How Rihanna’s boss moves make her a top earner; and she’s not even 30

(New York, NY: Monday, May 4, 2015: Rihanna attends 'China: Through The Looking Glass' Costume Institute Gala, held at the Metropolitan Museum of Art in New York City, New York. Photo Credit: Eastfjord Productions)
(New York, NY: Monday, May 4, 2015: Rihanna attends ‘China: Through The Looking Glass’ Costume Institute Gala, held at the Metropolitan Museum of Art in New York City, New York. Photo Credit: Eastfjord Productions)

Rihanna, 27, is a pop music, entertainment and fashion icon. Rihanna’s Anti world tour, produced by Live Nation, will kick off in North America on Friday, Feb. 26, 2016 with nearly 40 shows lined up in North America, and 24 in Europe starting next summer. Badgirl RiRi is touring with with Travi$ Scott, Big Sean & The Weeknd.


Rihanna ranks No. 10 on Forbes annual list of the top-earning women in music, earning $26 Million In 2015. From 2005 to 2012, she released seven albums in seven years, achieved 13 Number One singles and won eight Grammy Awards. Following a three-year hiatus, this year she’ll release ANTI, a follow-up to 2012’s Unapologetic.


Executive-produced by Kanye West, Anti features the previously released “B***h Better Have My Money”, “FourFiveSeconds”, and “American Oxygen.” (At the time of this writing, there isn’t a release date. )

An accomplished performer, Rihanna has sold 54 million albums and 210 million digital tracks globally, making her the top-selling digital artist of all time. The Barbudian singer launched a digital experience called ANTIdiary: a digital tour of a mysterious mansion where listeners can hear snippets of her new album’s tracks by “turn[ing] up the volume to hear the whispers”. Fans can visit antidiary.com on their mobile device and provide an email address to become an ANTI-an.


During Sunday night’s American Music Awards, the scavenger hunt commenced during an ANTIdiary commercial where Rihanna discovered a key left behind by some small children in an old house. The clues will start to add up on a customized IG account: iamthekeyholder.

Here are five more reasons why Rihanna is raking in the dough.

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