The first lady of Hoodrich Entertainment, DJ Princess Cut, aka Sweet Box Jones, has made quite a name for herself as a Hot 107.9 mixer and the official deejay for the tony retailer, Neiman Marcus-Atlanta.
An Atlanta native, Princess Cut found herself in the right place at the right time in the past decade as she’s worked to build her brand in a male-dominated industry. Early on, she spent a lot of time at the once-thriving Earwax Records, an independent record store specializing in collectible vinyl where DJs battled and clerks were music zeitgeists; it closed over a year ago. It’s where she made some of her best connections.
Here, the lone female DJ with the Hoodrich DJ Coalition chats it up with rolling out about her hustle as a club, radio, mixtape, corporate and celebrity DJ, who loves music from all genres. –jerry clark sr.
What are your go-to tracks for the following audiences?
“Lean On” – Major Lazer and DJ Snake feat. Mo
“Hymn For the Weekend” – Coldplay and Beyoncé
“Sorry” – Justin Bieber
“Candy” – Cameo
Anything by Future
“Juicy” – Biggie
Name two songs that you can play in a corporate setting?
“Don’t Stop Til You Get Enough” – Michael Jackson
“Happy” – Pharrell
Name songs that you love playing right now.
Anything by Bryson Tiller
“Hercules” – Young Thug
What’s your mission?
My mission is to be known as a solid female pioneer in the music arts industry and to leave a legacy for the youth to follow.
What have been your career highlights including touring, breaking records?
Oprah’s Life You Want Tour
The Dream Summer Jam Tour
Goodie Mob 10-Year Reunion Tour
The Outlawz/Tupac Still Breathing Tour
Gucci Mane tour dates
Hot 107.9 ATL Mixer
1st lady of HoodRich Entertainment. (Mixer/weekly “Sweet Talk segment on Sirius XM-Hip Hop Nation’s HoodRich Radio)
Queen Cartel DJs
Founder of Hood House – HoodHouseMusic.com (every 2nd Wednesday at El Bar, 939 Ponce De Leon)
Founder of Atlanta’s only all vinyl DJ school, Scratch Out Loud – scratchoutloud.com
What style of sets do you perform?
Hip-hop, dance, trap, classics, house, soul and #HoodHouse
I love fun energetic feel good sets that take you through ups and downs, highs and lows.
When you hear the words “DJ creativity,” what does it mean to you?
Every DJ should have a certain level of showmanship and creativity that allow your personality to glow and makes your sets different from the next DJ.
Artists to look out for:
Nick Grant, Blanka Bands, 21 Savage, Bosco, Kodie Shane, Kissie Lee, MJ49
Name your top five artists:
OutKast, UGK, Sade, Bob Marley, Erykah Badu
(Tupac, Biggie and Nas are a given in my book!)
Name your top five producers:
The Neptunes / Pharrell
What is the DJ’s role on social media?
As DJs we have lots of power through our social media platforms. We have power to break artists and records, support causes/actions that need more exposure and it’s just good to be yourself and show people what’s going on in your world because the life of the DJ is lit!
Name your top three places to DJ.
My top three places to DJ are at a dope festival or on an island, and add Africa cause I haven’t been there yet!