Ray J introduces Hairtroniks, unveils men’s grooming essentials
Ray J has established himself in the entertainment world in music and reality TV. In addition to taking on the new role as a husband, he recently developed Hairtroniks, which serves as the home for his sister Brandy’s Brakari and wife Princess’ Prella hairlines. He has also partnered with celebrity barber Lisa B’s lifestyle brand delivering grooming oil and the Sprush.
The 69th annual Bronner Bros show showcased the goods with the family on board, including Brandy and Ray J’s mother, Sonja Norwood. Brandy’s radiant glow added to her excitement as she reflected on the journey. “I’m really excited about it because its been a dream of mine to start my own hairline,” said Brandy.
As a naturalista, the songstress shared her thoughts: “My twists are my favorite protective style because I can keep all of my edges (and the skinny braids bye). It’s just low maintenance and it just feels like it’s me. I feel the most beautiful when my hair is in twists or in braids,” said Brandy.
Doctor Kari Williams, who is a trichologist and has her own brand, Ann Carol Beauty, has been instrumental in partnering with Brandy in this venture. “It’s the only product line that I use on Brandy. It keeps her hair healthy, strong and moisturized. As you know, Brandy-she’s the queen of braids and natural hairstyles, so we’re excited to bring braiding hair and twisting hair. Anything that you can imagine, we’re going to have it,” said Dr. Williams.
“I just felt like we should open up the doors to see how we can become one of the biggest marketing, distributing companies in the hair business,” said Ray J. The hair business is big business and soon the world will enjoy all that the Hairtroniks family has in store.
Source: Contributing writer, Dione Davis