W Atlanta – Buckhead partnered with Ragtrade Atlanta to provide a platform for women to reach the next generation of powerful girl bosses, setting the stage for an engaging and dynamic conversation between some of the most creative, outspoken and like-minded women that are single-handedly shaping Atlanta’s creative culture.
The inaugural WHAT SHE SAID speaker series was held on Sunday, Dec. 11, 2016 and not surprisingly, it was a sold out affair. It showcased inspiring women from the worlds of fashion: Molly Webb, co-founder and lead stylist of The Spin Style Agency; Eryn Eddy Erickson, founder of So Worth Loving; Daniella Ambrogi, vice president of Marketing at Lectra; and Camille Binder, marketing manager of SAKS Fifth Avenue Atlanta. Angela Watts, founder and president of the 10 Squared Agency Ragtrade Atlanta, moderated the panel.
Following the panel discussion and Q&A, attendees trekked upstairs for networking opportunities at Whiskey Blue. Next in the quarterly series will be panels to help motivate the next generation in music, design and tech.
Here are the highlights.
On how they think outside the box in their leadership roles…
“By showcasing and embracing Atlanta’s diverse fashion culture, creating connections and inviting shoppers to meet the designers so they can have an exclusive experience.” –Camille Binder
“Create difference experiences for the consumer. Including Marketing and PR in your plan is really important.” –Angela Watts
Advice for aspiring leaders and those seeking a career in fashion…
“Be consistent on social media. Network and attend events like this one. Create a target list of people and follow up. My wardrobe stylist internship led to freelance stylist career.” –Molly Webb
“Lead with the fact that you are an expert. Lead with your knowledge.” –Camille Binder
“Define your core value and vision. Expect plans to change. Your vision sticks for good. Be confident. Don’t overcompensate. Be yourself.” –Eryn Eddy Erickson
Career trends in the fashion industry…
- Fashion stylist
- Pattern making, tech designers