Jeezy the Snowman brought in the New Year in what some may say is his second hometown, Detroit. Every time Jeezy touches down in Detroit, he manages to bring the whole city out. To kick off this eventful New Year’s weekend, Jeezy hosted a pop-up at Al Wissam in Dearborn, Michigan, where he sold exclusive merchandise, signed autographs, and took pictures with many of his loyal fans. Sponsored by Detroit’s Hot 107.5 FM, the pop-up shop was open to the public on New Year’s Eve, 9am-7pm. The Snowman merchandise included hats, long sleeved tees, jerseys, and custom jackets.
Jeezy made a special appearance at the pop-up shop with his whole team, surprising all his fans and supporters. The store was swarmed with elated fans getting their Snapchats and Instagram accounts ready for the world to witness their moment with Jeezy. Autographs, pictures, and hugs were in rotation.
After the pop-up shop, Jeezy rocked the stage at the Masonic Temple located downtown Detroit, along with the ‘shoulder lean” rapper Young Dro and Plies. As the countdown to 2017 began, Jeezy performed his latest single from Trap or die 3 “All there” while confetti swarmed the stage and ceilings, making it a memorable new year with Jeezy. Those close to Jeezy helped fill the stage rocking his pop up shop apparel while throwing back shots of his Avion tequila. Bottles popped and couples exchanged hugs and kisses, reciting lyrics right at the cusp of 2017. As the show went on, Jeezy heightened the crowd, performing some classic joints such as “Way too Gone”, Who Dat?”, “Soul Survivor”, “How it Feel,” and “Bottom of the map.”