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Emory Jones (photo credit: Roc Nation)

Lifestyle specialist Emory “Vegas” Jones and streetwear connoisseur Kareem “Biggs” Burke have come together again for another collaboration. Partnering with footwear and apparel brand, Puma, the duo premier the PUMA x EMORY JONES collection. Emory Jones, is the creator and founder of Roc Nation apparel and the brains behind the iconic Roc Nation paper plane. With fresh executions of classic PUMA silhouettes, the collaboration takes inspiration from Jones’s achievements, his resilience, and his determination to continue moving forward against all odds.

“Where I grew up, there was a sense of urgency instilled in us from birth. If we didn’t make it big and make it fast we wouldn’t be anything. Therefore gambling was always seen as [a] quick route to success but nobody ever told us that the only betting we should ever do is on ourselves. If you don’t set goals for yourself, other people will always run your life. Eventually, I accepted that greatness was a process and I would stay on that course no matter what hand I was dealt” #BetOnYourself, says Jones.

The collection is emblazoned with Jones’s personal motto — “Bet on Yourself” — as a reminder to keep pushing that limit and striving for greatness. It encompasses a tee, pant, jacket, and two footwear styles dubbed the PUMA Star and PUMA Dual.

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Emory Jones (photo credit: Roc Nation)

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PUMA Star: archive tennis model that features a nylon upper, padded tongue with Bet on yourself branding.
Cushioned foot bed also include alternative “Vegas” Jones dice logo. 3 lace options are included.

PUMA Dual: performance running model with ignite technology. Upper consist of heavy gauge nylon,
Layered mesh and 3m reflective underlay. Padded tongue with Bet on yourself branding.

Yvette Caslin

I'm a writer, image architect & significance marketer. Love photojournalism, creative expression & originality.