Nike has set its sights on full-figured women.
Thanks to the iconic brand’s new workout line, featuring a full range of workout wear with plus-size women in mind —sizes 1X-3X — fitness enthusiasts everywhere can train while looking and feeling fabulous.
As fans of Nike may already know, despite the brand’s popularity, products only went up to size XL. Now, even bra sizes will go up to 38E. “Nike’s product range will continue to expand to ensure there is a perfect fit for every athlete,” Nike said in a press release.
“Nike recognizes that women are stronger, bolder and more outspoken than ever,” the press release continued. “In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”
But it gets even better. Fronting the campaign, featuring a full range of athletic wear such as geometric print tights, strappy training tanks, signature graphic tees, trendy running shorts, and more, are social media influencers Grace Victory and Danielle Vanier.
“So excited to share with you @nikewomen new lifestyle range, that is inclusive to plus sizes — going up to a size 3XL. Check out graciefrancesca.com for a full run down of my outfit (including these SICK trainers). In the post I also chat about “how to tell when you need time off” 👌🏽 Don’t forget to sign up to @liketoknow.it so that whenever you like my Instagram photos, you receive emails with a direct link to all the times shown. It’s a good idea if you’re interested in where I shop for everything from dresses to footwear 💕😉,” Victory wrote on Instagram.
Get your first look in the gallery below.