PepsiCo pulled their “Live Bolder” ad featuring Kendall Jenner on April 5 and apologized, saying “we did not intend to make light of any serious issue,” after people criticized it for for being “tone deaf” in appropriating specific images from the Black Lives Matter movement and other protests.

Morning Consult actually dial tested 2,002 people’s reactions to the Pepsi ad. Respondents were asked to indicate in real-time whether they had a favorable or unfavorable view of the commercial they were watching.

Their findings resulted in 44 percent of poll respondents saying they had a more favorable view of Pepsi after watching the video, compared to a quarter who said it gave them a less favorable view. And 32 percent of Americans said the ad made them more likely to buy Pepsi products, versus 20 percent who were less likely.

Here, you can watch the results unfold as the ad plays below, noting where opinions start to diverge among Democratic and Republican viewers. 

Yvette Caslin

I'm a writer, image architect & significance marketer. Love photojournalism, creative expression & originality.