Macy’s Backstage The Outlet Store made its grand Georgia debut inside the Macy’s Gwinnett Place Mall store on Saturday, April 29, 2017. The first 100 customers received a $20 gift card, and all shoppers enjoyed a day full of special events and festivities to celebrate the grand opening.

Carving retail space within the second level of the full-line department store, this new retail combination of an outlet store within a store gives shoppers a new discount destination located right inside of their favorite store, and in the heart of their favorite mall.

Macy's Backstage grand opening is shown at Gwinnett Place Mall on Saturday, April 29, 2017, in Duluth, Ga. (John Amis/AP Images for Macy's)

Macy’s Backstage grand opening is shown at Gwinnett Place Mall on Saturday, April 29, 2017, in Duluth, Georgia  (John Amis/AP Images for Macy’s)

In addition to a wide range of men’s, women’s and children’s apparel; designer deals, shoes and accessories; housewares and home textiles, Macy’s Backstage features an expanded assortment of home decor, bath and beauty products, including nail and hair care, as well as toys, tech gadgets and more. Customers are inspired to “Pin, Snap and Share” their looks using the hashtag #macysbackstage.

Additional Atlanta-area locations opening in the coming weeks include Macy’s Cumberland Mall, Macy’s Town Center at Cobb, Macy’s Stonecrest Mall, and Macy’s Southlake Mall.

Macy’s Backstage at Macy’s Gwinnett Place Mall is located at 2100 Pleasant Hill Road, Duluth, Georgia.

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Macy's Backstage crew gear up for the grand opening of the first Macy’s Backstage in Georgia at Macy’s Gwinnett Place Mall on Saturday, April 29, 2017 in Duluth, Ga. (John Amis/AP Images for Macy’s)

Macy's Backstage Gwinnett Place Mall Grand Opening

Macy's Backstage grand opening is shown at Gwinnett Place Mall on Saturday, April 29, 2017, in Duluth, Ga. (John Amis/AP Images for Macy's)

Macy's Backstage Gwinnett Place Mall Grand Opening

Macy's Backstage grand opening is shown at Gwinnett Place Mall on Saturday, April 29, 2017, in Duluth, Ga. (John Amis/AP Images for Macy's)

Macy's Backstage Gwinnett Place Mall Grand Opening

Macy's Backstage grand opening is shown at Gwinnett Place Mall on Saturday, April 29, 2017, in Duluth, Ga. (John Amis/AP Images for Macy's)

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Shoppers browse through the vast selection of merchandise at the grand opening of the first Macy’s Backstage in Georgia at Macy’s Gwinnett Place Mall on Saturday, April 29, 2017 in Duluth, Ga. (John Amis/AP Images for Macy’s)

Macy's Backstage Gwinnett Place Mall Grand Opening

Macy's Backstage grand opening is shown at Gwinnett Place Mall on Saturday, April 29, 2017, in Duluth, Ga. (John Amis/AP Images for Macy's)

Macy's Backstage Gwinnett Place Mall Grand Opening

Macy's Backstage grand opening is shown at Gwinnett Place Mall on Saturday, April 29, 2017, in Duluth, Ga. (John Amis/AP Images for Macy's)

Yvette Caslin

I'm a writer, image architect & significance marketer. Love photojournalism, creative expression & originality.