A surreal garden of gigantic begonias, a colossal hibiscus, and reimagined tulips come to life in a world of fantasy and art designed by La Perla creative director Julia Haart. Inspired by the works of Georgia O’Keeffe and Peter Max, Haart calls upon her favorite pieces from the pop-art and modernist movements to fuse the Pre-Fall 2017 campaign with her own cast of psychedelic creativity.
Just as Dorothy journeyed to the Land of Oz, so too does the campaign’s protagonist, Kendall Jenner — entering into a world of her own imagination. Clad in Ready-to-wear, Lingerie, and Beachwear from the La Perla Pre-Fall 2017 Collection, Jenner exudes the certainty and self-assurance of a true heroine — owning her world through confidence and empowered femininity.
Captured through the inventive lens of Mert & Marcus, the vibrant colors and molded shapes of the La Perla collection take center stage. The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art.
The campaign features the new La Perla Slip Dress, which boasts a built-in padded bra and sculpted bodice sewn from the world’s finest stretch silk with Leavers lace detailing. Other featured pieces include a limited-edition haute couture crystal embroidered dress, a one-piece swimsuit with translucent paillettes embroidery, and a lingerie set adorned with floral embroidered Leavers lace and velvet detailing.