Why you need to focus to win on social media

Social media is a noisy, busy place and if you’re not careful, you’ll find yourself trying to keep up with everyone and everything. Branding and building an impactful brand will require you to look past all of the clutter to decide

6 tips to prepare your business for 2017

It’s Small Business Saturday. As we settle in from the craziness of Black Friday, it’s time for many small businesses to kick off their holiday promotions and prepare to close out 2016. The holidays can either be a time of

3 ways to grow customer loyalty before Black Friday

The kickoff to the holiday shopping season is approaching in just a few days, and the more familiar a customer is with your brand, the more likely they will be willing to spend money with your brand. Read on for

How not to ‘sale’ yourself out of business

Are you guilty of creating monsters? Do you run frequent sales? Sometimes even on top of your own sales? Do you run flash sales more often than you have regular promotions? Have you devalued your product with constant price changes?

4 tips on how to set prices for your business

One of the great things about being an entrepreneur is setting your prices and rates. What do you charge? What are you worth? Both of these can both be sticky questions. On one hand, you don’t want to undervalue yourself.

Do you want to bring in more sales this holiday season?

Have you started getting ready for the holiday season? For online entrepreneurs, it’s time to start crafting those sales pages, buy buttons, emails, and websites to entice your audience to start filling their online carts with your products. This week,

3 ways to overcome shyness on social media

In a world where social media is screaming, “Look at me!’ and requires you to put yourself front and center, it’s intimidating for those who are shy or introverted to grow their brands. I reached out to Kelly James, a

Are you stressing about being a new entrepreneur?

Being a new entrepreneur is a crazy life. It’s fun, exhilarating, freeing, but for some, it can be a little intimidating or even scary. It’s a huge shift to go from being on a company’s time clock to creating your own daily

3 tips to build followers on social media

With so many businesses creating pages every day, building followers is a topic that is bound to come up every now and again. Simply put, you can’t build a successful business without a clientele. You can call them leads, potentials,

3 ways to boost engagement on social media

How Do You Increase Engagement on Social Media? As social media brands grow every day, one of the most common questions is how to increase engagement. After all, it’s pointless to grow followers, subscribers, or fans if no one is

Will your dream brand be average or amazing?

Every entrepreneur has a dream brand. Is your dream brand average or amazing? Be honest, who wants to chase a mediocre dream? Being sort of wonderful or kind of great is not a great reason to jump out of bed

3 ways to grow your Instagram impact today

Social media grows on a daily basis. Instagram is no different so it may be intimidating to new brands to find their unique audience. Here are three ways you can start establishing yourself as a standout. 1. Don’t overlook your profile photo