The Steed Society Inc. and rolling out in conjunction with the University of Houston Association of Women in Communications hosted the Female Success Factor 2012 on Wednesday, April 18, at the University of Houston Main Campus Alumni Center.

The seminar’s theme, “Digital She” focused on digitization and how it has redefined the way we conduct business in an era of social media, be it marketing, branding or entrepreneurial practices. Panelists for the evening included; Ashley Small, president, Medley Inc.; Jackie Adams, owner, Melodrama Boutique; Kim Roxie, creative director, LAMIK Beauty; Stacie Gaynor, author, recording artist and motivational speaker; Camille Cash M.D., board certified plastic surgeon; Caleen Allen, GM, Strategic Partnerships, Houston Independent School District and president, Allen Communications Group. Kim Davis, president, The KD Company, columnist for Culture Map & The Forward Times served as moderator for the evening and led the audience question and answer session with the panelists.

Closing remarks and special recognition of Steed Society mentoring program participants were presented by Steed Media Group regional managing director, Kim Floyd. Door prizes were sponsored by rolling out.