Ella T. Gorgla, the Force Behind I-ELLA.com
Haven’t you heard — I-ELLA is here, so there’s no need to fake it until you make it with knockoffs and ill-fitting suits ever again. In fact, you can list your own goods and earn a little dough from that as well.
In the world of I-ELLA the latest high-quality, fashion forward clothing and genuine designer accessories are within your budget and just a click away.
The fashion marketplace is a favorite of InStyle, Lucky, Essence, Women’s Wear Daily and Gotham among others, is “an innovative, fashion-forward, charitable online marketplace where members can buy, sell, borrow and swap the latest must-have fashion apparel, accessories, and more,” Ella T. Gorgla, CEO and Founder of I-ELLA.com, tells rolling out.
You can feel altruistic about your purchases as well, as 10 percent of every transaction fee is donated to charity. (Past celebrities to participate in the I-ELLA celebrity auctions have included La La Vazquez Anthony, Selita Ebanks, Whitney Port, and celebrity stylist Mary Alice Stephenson.)
Rolling out caught up with Ella T. Gorgla to gain insight on her savvy business sense.
What did you do in your previous professional life?
Prior to launching I-ELLA.com, I worked as a management and strategy consultant for global institutions and investment banks. Then I led a small firm focused on raising capital for clients doing business in West Africa. I am from Liberia.
Why did you launch I-ELLA?
I’ve always, always, wanted to be an entrepreneur. I-ELLA.com combines my interest in fashion, technology and philanthropy.
What is a primary benefit for the customer who rents couture?
You don’t have to worry about being seen in the same thing twice.
What sizes do you carry?
I-ELLA is a marketplace so our sizes are completely up to what our members supply. If you can’t find your size, then jump in and start listing your items on I-ELLA.com.
What brands do you carry?
We carry all the top brands — Chanel, Valentino, Gucci, Yves Saint Laurent, Prada, etc. — contemporary brands, emerging designers and vintage.
What items are popular right now?
Handbags. We sell Chanel at up to 50 percent off.
What has been the most satisfying part of operating this business?
Giving women a platform to sell their goods while giving back to causes in which they believe.
What do you wish you would have known about this business before you launched your own?
The highs and lows can be incredibly close. The journey is an unpredictable one.
What is your best style advice for today’s professional woman?
Know your body.
For more information, visit www.I-ELLA.com.