Get hydrated: Eric Wells and Nakia Russell launch 2T water

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2T Founder Eric Wells and co-founder Nakia Russell joined forces to create what they believe is the purest natural springs known with no artificial mineral additives or demineralization. The MBA grad students attended the same college and have shared business ventures. They have always loved the challenge of the business world. The 2T water project was just another great idea amongst them. Check out what the team is hoping to accomplish with their product.


So many people are launching alcoholic beverages; what inspired you to choose water?
We saw the transformation of the health trend growing rapidly right before our eyes in 2012 and knew that we had to be a part of that movement. We also knew the bottled water industry was very non-traditional from the sense of what everyone else in our circle was doing. In order to be successful these days, you have to think outside the norm and be unique to set yourself apart from others. We launched 2T Water® just for that reason alone.


What does success look like for you?
We both know success comes in many different forms but the most obvious to us is getting in a position where you can help someone  achieve their goals and create a support system that is greatly needed these days.

How did you choose DaShaun Johnson as brand ambassador for 2T water?
DaShaun is a great guy. He fits into our philosophy perfect. He believes in the brand and wants to be a part of its growth. When we first met him, he impressed us with some great ideas creatively for the brand and with his level of humility. Very rarely do you find people that are committed for the long run and not the short term fix. The beverage industry can be very rewarding; conversely, it takes time and strategic planning to reap those rewards. DaShaun is someone we see as a partner for our brand and of course we are strategic partners to his brand, it works. We are also in discussions with other ambassadors who fit our company’s make up. So stay tuned for those announcements.


What’s next for 2T water?
We have the first Biotin Water® Hair, Skin and Nails coming in April. We will launch the product at the World Natural Hair Show in Atlanta in the spring. It’s an all-natural product with 0 calories and 0 sugars. It also fits the direction the industry is going by minimizing the consumption of sugary beverages. Again, we thought the Biotin idea was outside the norm and offered something different than the other waters on the market. Our goal is to market this product as a specialty item in several different channels: hair industry, beauty and nail spas, also natural food retailers. We really feel as though there is a market for this product. There are many people already taking Biotin for several function reasons; however, they lack getting the proper water intake with it to maximize its benefits. 2T Biotin Water® will meet that need.

If I interview you a year from today, what are you hoping you have accomplished by January 2015?
Our strategy is simple. We want to have reasonable sales growth each year and meet our company’s targets. By 2015 we hope to have a solid distribution channel for 2T Water and 2T Biotin Water throughout the Southeast and Midwest. We understand the saying , “Rome was not build in a day.”

Where can 2T water be purchased?
2T Water is available for purchase online via www.2TWater.Com and in Ingles Markets locations. We are also in negotiations with several other distributors in the Southeast and Midwest markets.

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