From Employee to Entrepreneur: Yvonne McNair, Captivate Marketing Group
Yvonne McNair, MBA, is a certified special events planner and CEO of Captivate Marketing Group. Her company executes events throughout the country.
The petite powerhouse is the force behind the recent three-day Shannon Brown’s Wood-Star Music Festival, and she is a finalist for BizBash 2012 Event Producer of the Year.
“Captivate Marketing Group is forward-thinking,” McNair tells rolling out. Our clients choose us when they want to think outside the box and create a memorable experience. Our expertise allows us to manage the event (McNair has in-depth knowledge of lighting, sound and production), and to create solutions that ensure the intended message is effectively delivered.”
Here, McNair tells rolling out how she transitioned from an employee to a successful entrepreneur.