PR Whiz Nicole Garner Offers 4 Tips on Staying Relevant
There’s one name that dances effortlessly off the lips of many media personalities when asked whose events are given priority coverage. The company’s name has grown bigger than the events themselves. It’s the Garner Circle PR, a boutique public relations firm founded more than five years ago by the dynamic ace Atlanta publicist Nicole Garner. To say the least, if you’re on her call sheet, you must be important.
Garner has been the gatekeeper at some of the most fabulous fêtes around the city and has even taken her armory – guest lists and BlackBerrys – on the road with her to handle publicity for corporate, small business and political events in Tinselstown, the Big Apple and the Nation’s Capital: Los Angeles, New York and Washington, D.C., respectively. From Disney and MillerCoors to New York Fashion Week, the Garner Circle has managed it all.
An energetic, enthusiastic, Louboutin-rockin’ hustler, Garner offers a few words of wisdom for up-and-comers in the PR game who are ready to toss the first pitch. –yvette caslin
On Keeping Your Company Relevant…
- Definitely engage in social media. It is free and it has the ability to really strengthen your brand and give your brand an identity. You will need to have a strategy to operate in the world of Facebook and Twitter. You have to keep in mind your marketing focus because the [posts] continue to live on the web indefinitely.
- Always give back. I don’t think enough small businesses remember to do that enough. The Garner Circle does that a lot with shadow days and internships. I remember when I was in high school, there weren’t a lot of women that I could look up to in terms of entrepreneurship and I wanted to make sure that when I got to a certain place that I would be an ambassador.
- Monitor your online fingerprint. Your Google reputation must be positive and your website must have a presence. Keep track of both those things.
- Be imaginative, creative and always take it to the next level. Don’t get in a comfort zone because competition is thick. If you’re not reinventing yourself or creating something new, you can get left behind in the shuffle.
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