At first it reads like the goal for a reality show. Hire 50,000 people in one day. Except … it’s not. McDonald’s Corporation, in what will be a recruiting record breaker, announced today that on Tuesday, April 19, it will hire 50,000 new employees for its 14,000 U.S. restaurants. The hiring spree will occur nationwide with the current 650,000 workforce increasing to 700,000. The positions will range from entry level to store management. Average crew pay is $8.30 per hour in comparison to the federal minimum wage of $7.25. Managers can earn up to $50,000 per year.

It appears that McDonald’s aggressive marketing efforts have paid off. Most stores offer free WiFi and healthy fare like oatmeal with fruit. It’s notorious coffee war with rival Starbucks at the height of the recession had Wall Street declaring the coffeehouse king DOA. While not as financially solvent as it was during its days of unbridled expansion, Starbucks was dealt a blow by McDonald’s and was forced to close stores and refocus its business strategy. From adding Paul Newman salad dressing to breakfast yogurt and flavored coffees, well — projections are that 50,000 more folks are needed to get it all done with the proficiency and level of customer service that McDonald’s is known for.

What the announcement didn’t mention was how these plans fare with expanding the number of African American-owned stores. The Minority Owned Franchise Initiative (MOFI) states on its website that 25 percent of McDonald’s franchises are minority owned. MOFI also lists the food service giant as one of the 50 Top Franchises for Minorities to Own. Traditionally, transnational corporations that hire at the level McDonald’s is announcing are gearing up for some type of expansion.