Rick Ross, Young Jeezy and the BET Hip Hop Awards Brawl

Wed., Oct. 3, 2012 8:10 AM EST
by A.R. Shaw

In 2006, the good people at Black Entertainment Television decided it would be a good idea to further capitalize off the hugely successful BET Awards. Of course, they had reason to believe that two major awards shows would bring in high ratings, and in turn, higher ad revenue for the station, thus birthing the BET Hip Hop Awards.

The first major hip-hop awards ceremony since the infamous Source Awards, the BET Hip Hop Awards proved to be a major production for one of the biggest selling, but often underappreciated, music genres in the world.

After six years of top-notch guests, memorable performances and high TV ratings, it was expected that 2012 BET Hip Hop Awards would be filled with more must-see moments.

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  • Iusetoloveher

    What’s really crazy to me is that no one has commented on this superbly written and accurate account of the award show and the state of the genre. My people have go to learn to read the things that take an honest and analytical look at the many elements of our culture. Even the issues that may not seem to be pressing ones. Hip-hop today has become something almost unrecoizable at times due to heavy influence of mainstream record labels lust for high yields by way of low level thinking in the lyrical content.



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