Mindless Behavior: Diary of a New-Age Band

2:13 PM EDT

12/1/2011 by Amir Shaw

Boy bands are quintessential to every generation of music lovers. The grouping of male singers has proven to be a steadfast formula that stands the test of time within an industry that thrives off of new sounds and trends.

But after a flood of boy bands released albums in the 1990s and early 2000s, there was a dearth of all-male singing groups in the latter half of the decade.

Vincent Herbert recognized the void and assembled a group of four talented teens, which became Mindless Behavior. Elements of The Jackson 5, New Edition and B2K can be found in Mindless Behavior’s act. They’ve taken cues from their predecessors, but they have found ways to build a fan base unlike any other boy band that came before them.

The four-member group has yet to be featured on a major awards show; they weren’t ushered into the music industry by a well-known artist; and if you don’t have a tween child or sibling, you probably haven’t heard of them.

But they are on the cusp of mega stardom because of their online presence and prominence. Mindless Behavior has close to 1 million likes on Facebook, nearly 500,000 followers on Twitter, and their YouTube page has compiled over 58 million views. The group recently entered Billboard’s Social 50 chart because of their overwhelming activity on social networking sites. According to Billboard, Mindless Behavior’s content averages 2.2 million plays on Vevo each week.

The group’s online numbers have translated into high album sales and the “Scream Tour” has sold out large venues across the nation. Prodigy, Ray Ray, Princeton and Roc Royal are more than just teenage heart throbs. They have reinvented the market by showing the industry how to finish first, solely through online hysteria.

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Tags: boy bands, mindless behavior, Princeton, Prodigy, ray ray, roc royal

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Princessraynnesha

i luvvvv u ray ray u sooooooo cute i E> [TURN THE M INTO THE TOP PART OF THE HEART I MADE THIS UP DONT STEAL] JUS KIIDIING STEAL NEW THING OUT U NO
- Princessraynnesha
  
  srry yall i meant turn the E around and add the bottem part and its a heart OMG im sry ok bye luv rayray
  - Kaneshac
    
    sorry but ray ray is my boyfriend swagg all day
    - Jada ray ray girl
      
      srrry but hes not
      i got his num
    - Dominquesmith14
      
      Girl please ray ray is not your boyfriend swagg all day
      - Feliz_carter123
        
        our dumb our fighting over a man who face ben up a beg our go buy glasses
http://www.facebook.com/people/OkayyIsee-Bait/100002643889813 OkayyIsee ‘Bait

I LOVE MINDLESS BEHAVIOR!
- Kgreen
  
  haha so do I they are the best boy band ever
Miap2799

thts cute
Alexuus

do prineton like ray ray or wat
lovinrocroyalke

i u love u roc so much
- Quacleshaford1234
  
  thx
PrincetonsFuture*!

Princeton, I am SOOOO serious when I say I love you! One day, I PRAY to someday meet you :-*
gyrlsroc

Great job yall. Yall’ve done well 143 yall
- Kaneshac
  
  i like your status
http://twitter.com/iRep_JBandMB LaMoree Is Mindless❤

i love u guys soo much tht i get said ! u guys mean so much 2 me ! i love u soo much <333 omg
http://twitter.com/mindlesstar143 dara afolabi

i love your cover and i love ur swagger
http://twitter.com/mindlesstar143 dara afolabi

i love ur pic mindless behavior and ur swagger
http://twitter.com/mindlesstar143 dara afolabi

i love ur pic guys stay mindless <3 <3
gyrlsroc

ray ray u r so cutte i luv u sooooooooooooo much and its o kay if a girl thinks that u r a girl when they first meet u i dont
Kayla miko williams

omg i love mindless behavior support yall to the fullest from day 1. ( i love u princeton)
http://www.facebook.com/profile.php?id=100002301305478 Tranisha Walker

Me LOOOOOOOOOOOOOOOOOOOOOOOOOOOVVVVVVVVVVVVVVVVVVEEEEEEEEEEEEE Mindless behavior <3
mrzrayray98

LOVE RAY RAY HES SO SEXII!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! ND I LUV EVERYTHING ABOUT THE GROUP ND IM DEFINITELY MINDLESS
http://www.facebook.com/people/Sweett-Baarbii/100002579114598 Sweett Baarbii

omfg i f*ckin love mindless behavior
http://www.facebook.com/ProdigysGirl.Love Cheyenne Prodigy’sGirl Snyder

LOVE IT!!!!!!!!!!!!!!! PRODIGY FOEVER
- http://www.facebook.com/profile.php?id=100002002246304 Briana Koleta
  
  HE IS SOO SUPER CUTEE
- Anonymous
  
  OMG soo supper cutee
http://www.facebook.com/kaykay650 Keay’sha Lockett

OMG I LOVE U PRODIGY!!! I LOVE MINDLESS BEAHVIOR!!!
#T3@M MINDL3$$
Coraeb

ray ray is so cute
- Hopexo13
  
  omg me and my friends love mindless behavior so much we have been trying to get any of thier cell nummbers foreve i mean i dont think ill ever get it but if any of yall know what it is please tell me…………im going mindless over thier behavior c:
jakayla

i love princeton he is sooo fine

jakayla mae preze
Kgreen

Prodigy and roc royal is so cute
RayRay’s #1GIRL

They’re are SO cute!! #SWAG!
I love Ray Ray!!!!!
Awesome picture!!!!!!! #STAYMINDLESS
Sleahsanday

they are hot
Kiearajohnson

u guy mean alot to young girls outt here u guy are wounderful iam one ofan your number one frans because u guys are the best band i e ver saw i love mb so much u mean alot in life to me because u dont just make music for fun u make it for everyone my dream was to be a singer but i guess i never goin to mb is so much in young girls live because u changed them a lot and the reason why i know that is u changed my life around i wish i can meet u guys in person but i am out of luck u know u mad i big change in life i know u guys made a big chang. my name is kieara johnson i live in albany ny were its ruff at but it not that bad……………….i love u guys so much tank u mb for make my life seem diffrent thank u so much love u prodigy,rayary,rocroyal,princeton for everything……………love kieara
Princetons Wifey

I LUV U SOO MUCHHHH PRINCETONNNNNNN!!
[email protected]

i love them so much 100% mindless fan rite here
http://www.facebook.com/people/Pansy-Derschow/100002411997753 Pansy Derschow

I LOVE MINDLESS BEHAVIOR SOOOOO MUSH I HOPE I MEET THEM ONE DAY
Anonymous

OMG his tha best cutee everr
PRINCETONS#1GIRLTIFFANY

OMG PRINCETON IS SO CUTE AND DOWN TO EARTH.
Mileye shine

mindless behavior
love u guy
neashalovly

prodgy is the best in that group.
http://twitter.com/MZZCHULITAH YSHELL

iloveu guyzz u guyz are amazing 4reall mindless 4life <3 ^__^
Kadjiahassan

I JUST LUV MINDLESS BEHAVIOR<3!..
i DO and ALWAYS will…<3
Kalista2012

love you guys your are so FUNNY!!!!!:)
love kalista
Savannah<3

OMG!!! I LOVE PRODIGY <3
maliisa A.K.A malasow surow

i love y’all MB 143 with a wink
http://twitter.com/CuteR__Than_u TeTe_TheKutee One !

iLovee uu So Much RocRoyal !
roc-royal’Furture’wifey

i luv mindless behavior (i love yhu roc-royal)
mindless behavior is the best boy band ever hope i’ll meet y’all one day and get to be one of y’all gf…. <3 giviin some love to the mindless!!!! and i am malasow kabiro i live in columbus,ohio.
http://www.facebook.com/profile.php?id=100002026824271 Selena Sanders

RayRay i <3 u!!!!!!!! mrs.mindless 4 life<3333333
Mindlessbehavior143mb

i love mindless behavior so much n i always will. some of my friends hate yall, or dnt even kno yall exist, but its not about them. ray ray your my favorite, ily soooo much <3. you guys got swag all day everyday n ur a gr8 influence n thats just sum of the things i luv bout yall. Stay Mindless 1-4-3 ………..#Team Mindless
Dominquesmith14

I love mindless-behavior
Princeton&& RocRoyal Wifeyy

Princeton && RocRoyal Wass Lookin sexy like alwayzzz ! All of em was lookin sexy . though . <3
http://www.facebook.com/profile.php?id=100002252594644 Pretty Shakeena Walker

i love you mindless behavior
http://www.facebook.com/profile.php?id=100002252594644 Pretty Shakeena Walker

girl be talking about you prodigy
Taejastarks

I Lubbah RayyRayy DAT’SS My Baby I’MM So In Lubbah .
RayWifeKyy

Mindless Behavior FAN ILubbah RayRayy, Princeton And RocRoyal Lubbah Yall .. <3<3<3
Mindless Baby

I LOVE YOU MINDLESS BEHAVIOR!!!!!! ROC ROYAL YOU LOOK SEXY HAHA
ms.luvly-ray MB

i luv {M}indless-{B}ehavior but i luv ray-ray the most they the best…
Taylor Guyton

They r all soooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo cute in there ways.love Taybreezee . Don’t hate appreciate
http://twitter.com/AMindless143 Alexis_mindless143

omg RayRay u sooo cute wait nvm cute 4 puppies ur fine,adorable,nd something else
http://www.facebook.com/profile.php?id=100001206974028 Stephanie Danquah

Prodigyy Ur SEXCYYYYYY , Love Yuuu <33 #StayMindless Babyy x
Angelprice31

love u princton, your very sweet, cute, smart, and genuine! i can tell by your responses to the questions!
#TeamPrince
Tracytaylor22

hi princeton ur’s truly dayday i lov ur music when you guys haven a concert in seattle thanks love u guyss
Kandygohard

they are totaly rt
Royalprincess143

Dont Tell Me This A Magazine, Cause If It Is, Best Believe Imma Go Buy That ! But Anyways , I LOVE MINDLESS BEHAVIOR, AND MY BOO ROC ROYAL !
Sylvanna Derrough

i love you guys! MB 4 LYFE!!! ilysm Princeton <3