SHE by SO.CAP.USA, the Italian-based world leader in hair extensions introduced the latest innovations in hair products and presented a check to the American Cancer Society at an invitational event for media during the International Beauty Show in New York.
SHE unveiled new products and state of the art technology including an African American hair extension line, fringe extensions, ponytail extensions, clip-in hair extensions, Argan for You light oil spray, curling cream, shampoo and conditioning mask along with the White Devil Conditioning Iron that uses cold fusion conditioning technology. White Devil is an ultrasound, infrared iron used in accordance with a specifically formulated conditioner by SHE to professionally treat chemically damaged, dull, limp or static prone hair.
SHE by SO.CAP.USA’s bonded hair extensions have keratin tips to ensure a healthy, strong and long lasting bond using warm fusion technology or the Flat Ice Bonding Machine, which utilizes cold fusion bonding. It’s the first and only technology of this kind in the marketplace. SHE’s hair extensions also come in a assortment of textures and colors.
According to the American Cancer Society, more than 212,000 new cases of breast cancer were diagnosed in the USA in 2006, adding to the 2.3 million women in the U.S.A. with a history of breast cancer. The company’s Pink Hair for Hope campaign has brought together more than 375 salons and raised nearly two million dollars to fight Breast Cancer.
SHE raised $235,000 for the American Cancer Society through the Pink Hair For Hope Campaign in its fight against breast cancer. Individuals can go to participating local salons and have a lock of SHE by SO.CAP.USA’s signature pink hair extension added to their own locks for a $10 donation. SHE by SO.CAP.USA also offers hair replacement alternatives for those with hair loss due to chemotherapy. –yvette caslin