It’s not unusual for brands to celebrate their birthdays in style.

For its 75th anniversary, Ray-Ban has launched a global advertising campaign, “Never Hide.” Shot by renowned photographer Mark Seliger, the seven photographs focus on a different decades in the company’s history and how its ware stand out from the crowd. Costumes were designed by Oscar-nominated Arianne Phillips. The image’s back stories were inspired by real-life tales.

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Check out the styles that have been catching rays from the sidewalk to the catwalk.

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