It can be painstakingly difficult for new artists to achieve stardom in the music industry. Although thousands of individuals across the nation work to achieve their dreams of having a music career, only a few get the opportunity to experience success.

N.E.R.D and MillerCoors have formed a partnership to give aspiring artists a chance to showcase their music.

The “Search For the Coldest” contest allows artists to upload an original song  to www.searchforthecoldest.com. Music lovers can then go online and vote for their favorite artists. One hip-hop act from each region (north, south, midwest and west) will be chosen as finalists and get the chance to perform live as the opening act for N.E.R.D and PAC DIV. The final competition will be held at the Essence Music Festival in New Orleans.

MillerCoors development manager Steve Canal recently spoke with rolling out about the tour and the importance of connecting to a multicultural community.

The “Search For the Coldest” will be held in Atlanta on May 25 at Mansion Elan. The tour will also make stops in New York, Baltimore and New Orleans. –amir shaw