Despite all of the controversy surrounding Jay Z’s holiday collaboration with Barneys, according to the books, it was an overall success. As you may recall, Hov received a plethora of negative press after Barneys was hit with a racial profiling lawsuit, which went viral after the hip hop mogul appeared to side with the franchise.
According to NY Daily News, The Shawn Carter Foundation, benefiting mostly college students, will collect over $1 million in profits thanks to sales from the luxury clothing and accessory line Jay Z and Barneys launched just two months ago.
Back in October, Jay Z assured the pubic that him moving forward with is partnership despite the bad p.r. was all for a good cause: “This money is going to help individuals facing socio-economic hardships to help further their education at institutions of higher learning.”
We’re happy to see that it all paid off. – ruthie Hawkins/@ruubabie