Beyoncé is no dummy: 5 reasons she’s shrewder than her haters think

Beyoncé is no dummy: 5 reasons she’s shrewder than her haters think

Controlling her image/brand


Knowles has always maintained a strong grip on her image, and the superstar took the reins to produce and direct her own documentary about her life. The special is set to air on HBO in February—right around the time that she will be performing in the Super Bowl.


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