Music

Big Boi Launches Record Label With Daughter

Fri., May. 13, 2011 8:07 AM EDT
by Nicholas Robinson

After launching his own Purple Ribbon Records hip-hop label more than five years ago, Atlanta rapper Big Boi is now preparing to form a record label, Purple Kidz, with his daughter, Jordan, which is set to launch in the coming weeks.

According to billboard.com, Big Boi and Jordan are the sole partners of the label and the OutKast rapper decided to form the label with the intention of providing his daughter with a company of her own.

“My daughter just turned 16 years old, and you can see it on MTV’s ['My Super Sweet Sixteen'], where they get cars, and things that depreciate and just don’t mean nothing,” says the 36-year-old rapper. “I wanted to give my child something that she can grow and build and nurture. So I gave her her own label.”

The first act signed to Purple Kidz is Gabbie Rae, a 12-year-old singing prodigy who’s graced the stage of “The Tyra Banks Show.”

Although the rapper will soon be guiding the careers of a slew of fresh new artists, he hasn’t forgotten about his solo career.

Despite his mentor, L.A. Reid, having stepped down as the chairman and CEO of Big Boi’s home label, Island Def Jam, the “Shutterbug” emcee explains that Reid’s replacement, Barry Weiss, is supportive and impatiently awaiting his sophomore solo album, Daddy Fat Sax: Soul Funk Crusader.

“I had a conversation with Barry Weiss, and he was like, ‘Hey Big, great album,’ and he’s ready for the next album,” says Big Boi. “And he wants it ASAP. So, you know, everything’s good.”

What do you think of Big Boi’s new label? –nicholas robinson

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  • Sunnichiba

    Great father! 

  • Que

    I think it’s great to have aspirations for your children, but are those HIS aspirations or HERS? If that’s not what she wants to do, then she won’t really be successful as he hopes. In this endeavor anyway. 

    • Emm3digital

      C’mon now… even if she donesn’t want that – she’s eventually gonna have to know something about business! Why not look at this in a more positive light… how many parents teach there children how to run a business? Maybe if we had more parents like Big Boi then maybe our children would be “dumbed – down” in our school systems! 

    • Uncle Chuck

       Big is giving his daughter something of lasting value so it doesn’t matter WHOSE “aspiration” it is. “I wanted to give my child something that she can grow and build and nurture.” What better gift could a father give his child?

  • Emm3digital

    I think thats a great situation he’s putting his daughter in, he is teaching her about business and the art on how to create a brand that could last a life time! This is a wonderful thing Big Boi is doing… he gets my respect! 

  • Emm3digital

    I think thats a great situation he’s putting his daughter in, he is teaching her about business and the art on how to create a brand that could last a life time! This is a wonderful thing Big Boi is doing… he gets my respect!