Music

Company That Created Tupac Hologram Goes Bankrupt

Thu., Sep. 13, 2012 7:40 AM EDT
by Nicholas Robinson

The whole world  cheered earlier this year when the digital effects company Digital Domain revealed their Tupac Shakur hologram at Coachella. The Pac holograms show got rave reviews and fans began talking about other stars that could be put in hologram form for concerts.

But if anymore holograms are going to be created, they won’t be coming from Digital Domain — the company just filed for Chapter 11 bankruptcy.

According to the Los Angeles Times, the company voluntarily filed for bankruptcy after a series of costly projects, including a controversial new animation studio in Florida. Digital Domain claimed that they filed for bankruptcy in order to “ensure the long-term future of its core business” and trigger a “sale of assets.”

Digital Domain also sold their Venice, Calif., Digital Domain Productions Inc. to private investment firm, Searchlight Capital Pictures for $15 million.

The bankruptcy comes just a week after Digital Domain defaulted on a $35-million loan to a group of investors led by Tenor Capital Management Co. of New York.  And in June, the visual effects house said it had assets of $205 million and liabilities of $214 million.

But Digital Domain isn’t the only ones] to make costly career mistakes. Check out some other bad business moves from celebrities. – nicholas robinson

 

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  • SherriEtienne

    Aww hell, was that really Tupac? And since the halogram was such a huge success with people requesting Biggie, Aaliyah, TLC w/ Lefteye, etc., Digital Domain has conveniently filed bankruptcy so that the truth will never be revealed…
    I just watched that thing Monday night with my kids and I swear it was waaay too real, waaay too digitally accurate in terms of voice (What the F is up Coachella! Suspcious!), movement, timing, and everything. Even as advanced as NBA 2K13 and Madden players are, they still don’t move with the precision like that halogram did.
    Now I know it was a beam of light because the view of his back from a certain angle, makes him appear to be flat. Nevertheless, could Tupac have been projected onto that stage from someplace else giving us the appearance of a life like halogram, but via the presence of the man himself???? I’m just saying…
    Singing, Con-spira-cyyyyy!!!.