An apparel line and logo designed for Jay-Z’s ‘Brooklyn Nets’ basketball team has been revealed. The Nets, who ended their final season in New Jersey last week, will now take to their new home in Brooklyn with a brand new logo and several new clothing options for fans.
The logo, which features a black and white design, was said to have been designed partly by the platinum rapper himself, who is a minority owner of the newly relocated team. Speaking on the logo Jay released a statement on the inspiration for the new look. “The boldness of the designs demonstrate the confidence we have in our new direction,” he said. “The new colors and logos are examples of our commitment to update and refine all aspects of the team.”
Jay’s statement was echoed by Nets CEO Brett Yormark who praised the rapper’s idea and linked it to the old transit system in the city. “He came to me with a story he thought we should tell,” Yormark said. “If you think about the old New York subway system, [it] was very black-and-white … white tiles, black colors in the subway, and that was his inspiration. “He came to us with the concept to go black and white. It’s simple, yet timeless,” he continued. “We bought into it … in a very short period of time everyone gravitated to it, and said this should be the Brooklyn Nets’ new colors, and this should be how we define ourselves.”
Despite Jay and Yomark’s statement about the logo’s “boldness”, the virtually colorless design is drawing some criticism. Writers for TMZ captioned it saying “Jigga, what?!” much like the chorus of the hit song off his Vol. 2: Hard Knock Life album. -danielle canada
Check out some of the Brooklyn Nets apparel below.