MTV Changes VMA Schedule to Avoid Conflict With President Obama’s DNC Speech
MTV was on pace to have a ratings showdown with President Barack Obama and the Democratic National Convention. The way things were previously set up, viewers would have had to choose between watching the Video Music Awards and President Obama’s speech.
However, MTV has decided to reschedule the VMAs by moving the annual show up one hour. The show will start at 8 p.m. and is set to conclude at 10 p.m. President Obama will speak at the DNC in Charlotte, N.C., shortly after 10 p.m.
MTV will also break tradition by not premiering new shows after the awards ceremony. In 2012, more than 12 million people tuned into the VMAs. This year, Kevin Hart will serve as host and viewers can expect appearances from Rihanna, Alicia Keys and Frank Ocean.
President Obama will accept his party’s nomination and make his case for why he deserves four more years in office.