Music

Pharrell Involved in Green Company That Makes Bionic Yarn (Video)

Thu., Apr. 21, 2011 1:29 PM EDT
by Annsonita Robinson

No, it’s not a new band….

Today, on MSNBC’s “Morning Joe,” rapper-producer Pharrell Williams spoke about his involvement in the green energy initiative. Williams is a key investor in Return Textiles Corporation, the producer of bionic yarn – a highly durable fiber composed of organic cotton wrapped around a core of recycled polyethylene terephthalate (PET), a plastic commonly used for the production of soda bottles.

When woven, bionic yarn becomes a water-repellent material that looks like cotton canvas but dries quicker and is twice as abrasion-resistant. The fiber is being commercialized by clothing and footwear companies such as Moncler, TopShop, Cole Haan and Timberland.  Williams was wearing a collaboration Return Textiles has with Gap — a T-shirt made from four bottles and a hooded sweatshirt made from 12 plastic bottles. Williams’ Return Textiles business partner, Tyson Toussaint, was with him on the show.

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Williams is hopeful that his involvement in green technology will introduce the viability to his musical audience. “We want people to think about their carbon footprint,” said Williams in an interview, adding that he plans to use the fabric in his own clothing lines. “Instead of creating more polyester, [let’s] sustain what we have by recycling.” –a. robinson

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  • Anonymous

    How cool, I saw this on Morning Joe and thought it was delightful. It’s amazing what we can do by recycling. How good it was seeing young men thinking of how they can improve our Country now that is what we need in our Communities.

    • Annsonita Robinson

      Anonymous — I agree. He is the voice of a generation and can give the sustainability movement credence with that demographic. Thanks for your readership.