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All-new Ford Fusion inspired by Tupac Shakur’s poem

Wed., Nov. 21, 2012 7:51 AM EDT
by Tami Reed


 The unveiling of Ford’s advertising campaign “A Rose” … isinspired by Tupac Shakur’s, “The Rose That Grew From Concrete.”  There’s no denying that the all-new Ford Fusion has broken the mold when it comes to the design of a midsize sedan. This truth has become the inspiration behind the development of Ford’s newest advertising campaign targeting the African American community.  The inspiring campaign demonstrates the continued commitment from Ford to “go further” in bringing game-changing products to its consumers.

The fully integrated campaign called, “A Rose,” debuted Monday, Nov. 19, and includes radio and print ads in addition to a digital execution featuring a series of web videos that will live on www.ford.com/brandnew.  The television commercial, which features Andre Royo from HBO’s “The Wire,” includes a voice-over reciting the late Tupac Shakur’s poem.

Check out the commercial.

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