Air Jordan Consumers Riot and Fight Over Sneakers; 5 Insane Air Jordan XI Incidents
Michael Jordan hasn’t stepped on an NBA court since 2003. However, he still claims ownership to the most popular basketball shoe in the world. The Air Jordan shoe brand sales over $1 billion annually.
Every year, the Jordan brand releases a retro shoe on Dec. 23 that causes sneakerheads to go into a frenzy. In 2010, the release of the Cool Greys caused hysteria with fights and riots breaking out at shoe stores across the nation. This year, the release of the Air Jordan Retro XI Concord caused similar pandemonium.
Due to the limit amount of shoes that are released, the demand for the $180 Air Jordan XI increased tremendously. Some die hard sneakerheads who didn’t get a chance to purchase the shoes will pay up to $500 online for a pair.
Here are the five most insane Air Jordan XI incidents that occurred after the shoes were released this morning.–amir shaw
A.R. Shaw is the sports and music director for rolling out magazine. He is also the author of the young adult novel, 23.