Jay-Z’s Rocawear Line Partnering With the New York Yankees
Jay-Z’s clothing line, Rocawear, has announed a partnership with the New York Yankees.
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” said Jameel Spencer of Iconix Brand Group, Inc. “Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in 2012!”
Rocawear will post signs at Yankee stadium and will continue to promote the clothing line throughout the 2012 season.