As the world prepares for the opening ceremony of the 2012 Olympic Games, the fastest man in the world has announced a new partnership with a famed ATL rapper. SOUL Electronics, the high-end headphone line of rapper Ludacris, has entered a branding partnership with Usain Bolt of Jamaica, who is currently the fastest man on the planet. The track and field star will represent Luda’s line during various events throughout the year and will be a development partner for his own special edition of audio enhancing equipment scheduled for a late-summer release.
“Bolt’s accomplishments as a three-time Olympic gold medalist showcase what a driven and exceptional person can do when they are motivated and striving for greatness,” said Len Davi, Executive Director of SOUL Electronics. “He’s a perfect representation of what SOUL stands for, and an ideal Brand Ambassador.”
“I work hard at attaining my goals and in addition, I always try to inspire others to work hard and attain their dreams,” said Bolt about the partnership. “I am looking forward to working with SOUL to deliver this message.”
In addition to public appearances, the star athlete will be featured in the company’s upcoming “SOUL of Greatness” video series, which is being developed to inspire people worldwide to aim for greatness and achieve their goals. The Olympic athlete will also develop the ‘RUN FREE’, a unique bluetooth earbud that features removable ear safety-hooks for added stability as well as a version of the company’s popular SL300 that pays homage to the Jamaican flag he so proudly wears.
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