Thu., May. 31, 2012 7:32 AM EDT
Pepper Miller, author of Black Still Matters in Marketing, with Ralph Hughes of Macy's, at her book launch held at the DuSable Museum of African American History in Chicago. Photos: Zondra Hughes
Black still matters, that’s the word from Pepper Miller, who launched her new book, Black Still Matters in Marketing, at the DuSable Museum of African American History in Chicago.
The event included live panel discussions on the state of black consumers and why it matters in marketing – to companies and brands. Here, Miller talks about the challenges the niche market faces.