greg cunningham – passion is power

photo by steed media service

Group Marketing Manager, Target It’s more than fitting that Greg Cunningham’s favorite book is the Autobiography of Malcolm X. Like the embattled civil rights icon, Cunningham is both passionate and extremely driven. The group marketing manager for Target believes that the message of building self-esteem that is prevalent in the book rings true in today’s business world.

“There’s no need to a have a fear [of] being your best self, being your most authentic self,” he says, adding that the current climate in corporate America can cause people to forget why they got into the business. “Being your authentic self allows you to be your best self.”

Cunningham also stresses that on top of being yourself, furthering your education before taking on the business world is crucial. “An MBA is for people who are really curious learners,” he says. “An MBA puts you in a position where the senior leaders have to listen to you and they have to respect your education.

Cunningham says that while he was growing up none of his relatives ever held any white-collar jobs and that’s what set him on the path to Target. Today, as a leading marketing mind for one of the world’s most successful corporations he gets more enjoyment from working with other people than receiving large paychecks.

As he tells it, anyone can make money, but not everyone can say they are happy with their job. “You can do any job in the world,” he says, “but the one you’re going to be best at and get the most satisfaction from, is the one that you have the most passion for.” – gavin philip godfrey

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