Kim’s Korner: Pro Bowl Moves to Make More Money

Kim’s Korner: Pro Bowl Moves to Make More Money

Some would say Super Bowl XLIII was an instantly classic game
destined to go down in history, while many other sports fanatics would
say the game was a completely predictable Pittsburgh win. Either way
you look at it, the Super Bowl is always the must-see game of the
season. For this reason, broadcast companies are capitalizing on
advertising dollars. Even with the economic crunch effecting
corporations and their budgets, NBC charged $3 million for a 30 second
commercial spot. Doing the math, that is $100,000 per second.

The
NFL is a business first and like any other business, when a change is
made it is typically stemmed from financial obligations. The NFL Pro
Bowl has a new date on the calendar– the week before the Super Bowl.
The new date is expected to bring more viewership and revenue to what
is currently the least anticipated game of the year. Not only is the
Pro Bowl changing dates, but it will also move from Honolulu, Hawaii to
the mainland—namely, the tropical settings of Miami, FL.


I talked
to seven-time Pro Bowler and Super Bowl Champion Warren Sapp who was
thrilled to hear the news. Sapp explained “It’s an absolute pleasure
that we now have our all-star game where the fans can really dig into
it. [There’s] nothing wrong with Hawaii. It’s a great place to visit,
but right here in the good old state of Florida you can pull a crowd.
We’re going to pack the stadium. So put the game where it needs to be
right here in the mainland.”


The
downside is that players selected cannot be participants in the Super
Bowl. The good news is advertisers planning to place ads during the Pro
Bowl will get more bang for their buck in the anticipated increase of
viewership.

The 2010 Pro
Bowl will be an experimental option for advertisers who will now have
to make a wise decision on which game to delegate more money towards
for advertisements. The Super Bowl will now serve as the grand finale
of the NFL season and will cap off pro football expenditures for all
thirsty advertisers anticipating these all- star games. –kim smith


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