JCPenney Launches Its Own Mini Sephora Store

JCPenney Launches Its Own Mini Sephora Store

Last Friday, June 17, JCPenney at the Mall of Georgia held a ribbon-cutting ceremony to launch the beauty brand, Sephora, inside their store. Beauty seekers can now go to JCPenney to shop for beauty items at their fingertips. It’s a makeup girl’s dream place and, on the day of the grand opening, my daughter, her bestie and I headed up to see the new store.

JCPenney Launches Its Own Mini Sephora StoreThey had a custom-made Sephora cake they handed out to guests as well as complimentary makeup totes. How fun! They pretty much carry the same thing as the regular stores but, of course, it is smaller in size. I saw over 50 brands like Hello Kitty Beauty, Urban Decay, Nars, Bare Escentuals, Philosophy, DKNY, and the list goes on and on. Also, I spotted Sephora’s on collection of lip glosses, tools, accessories and more!

JCPenney Launches Its Own Mini Sephora StoreMakeup artists were there to do mini makeovers and show people around the store. I asked JCPenney beauty manager, Merissa Monahan, why they added Sephora, and she said they wanted to reach a new demographic. The store is a great addition to JCPenney since their renovation. Glad to see them tapping into another market. Thanks to Merissa for the personal invite!

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