Celeb Update and Pics: Rihanna to be New Global Face of Emporio Armani

Rihanna is on tour, setting roofs on fire, and, now, according to Fashion Bomb Daily, will be the new global face of Emporio Armani underwear and jeans.


According to the site, Giorgio Armani recently chose the Barbados singer to be the company’s new face for Armani underwear and Armani jeans from fall/winter 2011-2012. The campaign, which was shot on location in New York, is set to launch worldwide in September. Other celebrities who have modeled for the line include Beyoncé, Victoria and David Beckham and Megan Fox. Take a look at some of their ads below.


Looking at some of the hot jeans and underwear looks Rihanna has worn, both the past and present, do you think she fits the bill to model her derriere for the cool and sexy clothing line? –mckenzie harris



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