Last month, 50 Cent announced that he was teaming up with Pure Growth Partners to launch Street King, an energy shot that will supply a child in need with a meal for every shot purchased, as well as his initiative to feed one billion children with his Street King shots. Now, the millionaire mogul is opening up about the inspiration behind his noble cause.

In a recent video shot in Australia, 50 Cent explains that his childhood, which was marred by poverty and crime, helped him to sympathize with children who are living in more dire situations and asks that those who are more fortunate contribute to his global initiative.

“I grew up without money, but I didn’t grow up hungry. A lot of people out there actually hungry right now know, actually dying of hunger. I felt like it’s our responsibility to come together and do things to create a solution for this actual problem,” he said. “What I seen on this run out in Africa was unbelievable. The devastation and desperation of people who don’t know when they’re going to receive their next meal — or if they’re going to receive their next meal. I want to feed a billion kids, and I need your help to do it. I need you to utilize your energy, your voice, to provide additional motivation for me at times. My new project is called SK, Street Kings, and y’all know the plan. I just told you the plan. I want to feed a billion kids.”

Street King launches this month with flavors in Orange Mango and Grape, with prices ranging from $2.49 to $2.99.

For more information about 50 Cent’s Street King initiative, head over to StreetKing.com.nicholas robinson

Nicholas Robinson

I'm a lover of quirks and writing compelling pieces for my readers.